Shop 54J Bras

✔ MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.

✔ COTTON: Super soft cotton materials for cool comfort.

✔ COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain.

✔ CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size.

✔ DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.

✔ ComfortFlex Fit shapes to fit you

✔ Cool Comfort wicking

✔ Wide comfort straps stay in place for all day comfort

✔ Sleek silhouette gives you a seamless look under clothes

✔ Seamless

✔ This lightweight V-neck bralette feels as good as nothing!

✔ Soft, wire-free cups with removable foam inserts

✔ Non-adjustable stretch straps for a close to body fit

✔ No closure simply glides over head

✔ Ultra-soft, stretch nylon that disappears under clothing

✔ Comfort You Deserve. Comfort cushion straps are designed to help take the stress off your shoulders. Wicking, Cool Comfort fabric to help keep you cool. Wireless Comfort. No itchy tags, we are all tagless.

✔ Lift You’ll Love. Magic Ring design in the cups help provide lift and side support.

✔ Support You Can Trust. TruSupport bra design that provides a 4-way support system: extra side and extra back support, fuller cups to reduce spillage, and designed with Comfort strap for all-day comfort.

✔ Your Perfect Fit. Designed with a no ride up back.

✔ Details You Desire. Floral jacquard with lace trim for a beautiful look.

✔ THE PERFECT FIT & COLOR - We recommend selecting a size up for all day comfort. For a total figure transformation, more sculpted look and occasional use, select your actual size from the sizing chart. If in between sizes, please take the larger size. All brands have different size-guides, so always refer to our size chart for the best fit.

✔ HOOK AND EYE CLOSURE for a secure fit and easy to put on and take off. The double clasp ensures a secure fit for all movement while making it easy to unhook.

✔ LIGHTLY PADDED BRA - Foam cups offer firm support even without wires. Our wireless support bra has built in thick shoulder straps, no underwire support, is non-see through. Perfect to wear under all types of clothing or solo!

✔ COMFORTABLE & DURABLE - Made from 90% Nylon and 10% Spandex. Our wireless high support bra was designed for comfortable everyday wear. It feels so natural that sometimes you forget you’re wearing it!

✔ MACHINE WASHABLE - AIR DRY - Simply throw them in the washer with your colors and tumble dry on low. Our wireless high support bra is made with you in mind so you can wear them time and time again!

✔ 2-ply stretch construction

✔ Racer back style

✔ 2 pack of full coverage sport bras

✔ Tag-free for comfort

✔ Front hook-and-eye closure

✔ Hook and eye closure for a custom fit with modern low neck line that won't show under deeper V-neck style outfits

✔ Easy-to-understand smart sizes. No padding ; ComfortFlex Fit 4-way stretch fabric provides a flexible fit that shapes to fit you.

✔ Adjustable straps easily convert from regular to criss-cross for convenient versatility

✔ Super soft fabric with a brushed surface on the inside of the cups for added comfort

✔ Tag-free for itch-free comfort

✔ Extra side coverage panels smooth out underarm bulge

✔ Easy size makes it a snap to find the right fit

✔ Wider straps

✔ Full-coverage unlined sports bra featuring hook-and-eye front closure with ruching

✔ Scoop neckline

✔ Unconditional guarantee

✔ Cool Comfort Design

✔ Simplified sizing system, making it easy to find a size that fits

✔ Knit-in zones

✔ Stretch fabric with targeted support

✔ Helps keep you cool and comfortable

✔ Hanesbrands, is the company that makes the Bali brand. So the inside tag of the item says Hanesbrands.